2. Collected Personal Information; Sources; Use
Information that you provide to us
When you register for our services on our Site, we collect the Personal Information you provide to us as a part of the registration process. This information includes your name, email address, password, your organization’s name, and other contact information. We will use that registration information primarily for the purpose of facilitating your use of the specific services for which you have registered. We do not regularly share this information other than with our service providers.
Instead of registering for our services directly on the Site, you may also register using Facebook Connect. By clicking on the “Login with Facebook” or “Connect with Facebook” buttons, you will be automatically redirected to the Facebook platform, and will be able to log in with your Facebook username and password. This will link your Facebook profile to the Site, and will give us access to your data stored on Facebook, including the following, to the extent this data is available for on your Facebook account:
- Facebook profile name
- Facebook profile picture
- Facebook cover picture
- Email address provided to Facebook
- Facebook ID
- Facebook friends
- Facebook Likes
Contact form and comments on site
If you send us questions via the contact form or use the comment function on the Site, the time at which you created the comment or message and your email address will be stored along with your comment, as well as your username, unless you are posting anonymously. We will collect such information to answer your question and any follow-up questions. We do not share this information other than with our service providers. Our comment function stores the IP addresses of those users who post comments. This information is necessary for us to be able to manage our Site and enforce and defend our legal rights.
If you sign up for our newsletter, we will request your email address and other Personal Information. We only use this information to send the requested information and do not share it with third parties other than our service providers. You can unsubscribe from our newsletter at any time through the “unsubscribe” link in the newsletter.
For any purchases of services on our Site, our payment page will be hosted by our third party payments vendor in order to process your order for services. Our payments vendor will request your name, billing address, payment card number, and other relevant information to be used to process your payment for our services.
Information that we collect automatically
When you access the Site, you will be presented with a cookie consent mechanism that allows you to accept or reject cookies that are not essential to the operations of our Site. Alternatively, you can configure your browser to automatically accept cookies under certain conditions or to always reject cookies, or to automatically delete cookies when closing your browser. Disabling cookies may limit the functionality of the Site.
Some areas of the Site may contain electronic images known as web beacons (sometimes known as clear gifs) that allow us and our third party providers to count and track users who have visited certain portions of the Site. Web beacons collect only limited information and do not collect any of your Personal Information. We may use a type of web beacon known as a “retargeting pixel,” which will allow you to receive targeted advertising via certain social media websites.
We may also employ online tracking tools to analyze the portions of the Site with which our users interact, how such interactions take place, and for how long. Some of the tracking and analytics tools are described below.
Google AdWords and Conversion Tracking
We use conversion tracking through Google AdWords. When you click on an ad served by Google, a conversion tracking cookie is set. These cookies expire after 30 days and are not used for personal identification of the user. Should the user visit certain pages of a website and the cookie has not yet expired, Google and the website can tell that the user clicked on the ad and proceeded to that page.
Each Google AdWords advertiser has a different cookie. Thus, cookies cannot be tracked using the website of an AdWords advertiser. The information obtained using the conversion cookie is used to create conversion statistics for the AdWords advertisers who have opted for conversion tracking. Customers are told the total number of users who clicked on their ad and were redirected to a conversion tracking tag page. However, advertisers do not obtain any information that can be used to personally identify users. If you do not want to participate in tracking, you can opt out of this by disabling the Google Conversion Tracking cookie by changing your browser settings. In doing so, you will not be included in the conversion tracking statistics.
Google Analytics Demographic Features
This Site uses Google Analytics’ demographic features. This allows reports to be generated containing statements about the age, gender, and interests of Site visitors. This data comes from interest-based advertising from Google and third-party visitor data. This collected data cannot be attributed to any specific individual person. You can disable this feature by adjusting the ads settings in your Google account.
Google Analytics Remarketing
Our Site use the features of Google Analytics Remarketing combined with the cross-device capabilities of Google AdWords and DoubleClick.
This feature makes it possible to link target audiences for promotional marketing created with Google Analytics Remarketing to the cross-device capabilities of Google AdWords and Google DoubleClick. This allows advertising to be displayed based on your personal interests, identified based on your previous usage and surfing behavior on one device (e.g. your mobile phone), on other devices (such as a tablet or computer).
Google will associate your web and app browsing history with your Google Account for this purpose. That way, any device that signs in to your Google Account can use the same personalized promotional messaging.
To support this feature, Google Analytics collects Google-authenticated IDs of users that are temporarily linked to our Google Analytics data to define and create audiences for cross-device ad promotion.
You can permanently opt out of cross-device remarketing/targeting by turning off personalized advertising in your Google Account; follow this link:
Our Site measures conversions using visitor action pixels from Facebook.
These allow the behavior of Site visitors to be tracked after they click on a Facebook ad to reach the provider’s website. This allows an analysis of the effectiveness of Facebook advertisements for statistical and market research purposes and their future optimization.
You can also deactivate the custom audiences remarketing feature in the Ads Settings section at https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen . You will first need to log into Facebook.
This Site uses the CRM-System HubSpot. Hubspot is an integrated software solution that we use to cover different aspects of our online marketing. This includes, among others: marketing reporting (e.g., traffic sources, accesses, etc.), contact management (e.g., user segmentation & CRM) and blog.
If you do not want HubSpot to collect your data, you can prevent cookies from being saved at any time by changing your browser settings accordingly.
This Site uses Apollo, a business intelligence platform through which businesses that use it can obtain information to assist them in better marketing to potential prospects.
Linkedin Insight Tag
This Site uses LinkedIn Insight Tag.
The LinkedIn Insight Tag creates a unique LinkedIn browser cookie on a visitor’s browser and enables the collection of the following data for that cookie: metadata (such as IP address, timestamp, page events like page views), and LinkedIn demographic information if there is an active LinkedIn.com member cookie present.
You can opt out of cookies from LinkedIn on your LinkedIn settings page.
This Site uses Fullstory, a website analysis service of Fullstory Inc, 818 Marietta Street, Atlanta, GA 30318, USA. Fullstory records the user behavior on our Site. The records of visitor sessions allow the site operator to analyze them and then improve the site experience for visitors. Fullstory stores and collects data in an anonymous form using cookies. Tracking (i.e. the collection of data generated by the cookie and related to the use of the Site) can be deactivated at any time. Please follow the instructions at https://www.fullstory.com/optout.
Server log files
The Site automatically collects and stores certain information transmitted to us in “server log files” to support the Site’s operation. Such information may include the following about your interaction with our Site:
- Browser type and browser version
- Operating system used
- Referrer URL
- Host name of the accessing computer
- Time of the server request
- IP address
This information will not be combined with data from other sources and we do not share such information with third parties other than service providers that we may retain to support the Site’s operation.
Plug-Ins and Tools
Advertising industry information and opt-outs
The online advertising industry publishes resources to assist you in understanding and exercising your choices in relation to online ads, many of which are available at the following links: www.networkadvertising.org/choices or www.aboutads.info/choices.
3. Marketing Communications
Subscribing to the comment feed
You may sign up to receive our comment feed, subject to us verifying your email address. You can unsubscribe from this function at any time by clicking the link in the emails you will receive from us containing our comment feed.
4. Linked Sites and Social Media
5. Other Uses of Personal Information
In addition to the uses described above, we may use all of the categories of Personal Information that we and third party services providers collect through the Site to operate and deliver the Site, to provide the services offered on the Site, improve the user experience on the Site, address Site integrity or security issues, and conduct research and analysis to maintain, protect, develop, and improve the Site. We may also use Personal Information as necessary to ensure compliance with any of our policies, applicable legal or regulatory requirements, or any other lawful purpose.
6. Privacy Rights
Do not track requests
For California residents only
If you are a California resident, you may request certain information from or certain action by us, as required by the CCPA, such as exercising the access and deletion rights described below, or you may authorize an agent to make such a request on your behalf. We will seek to verify your identity and your agent’s authority when we receive an individual rights request from you or on your behalf to ensure the security of your Personal Information, and may need you to provide additional Personal Information to do so.
Certain California residents have the right to request the deletion of Personal Information, but we may not delete some or all Personal Information, as required or permitted by applicable law.
Certain California residents may also request to receive details about how we collect, use, and share your Personal Information, and the specific pieces of Personal Information that we have collected about you.
If a business sells Personal Information, certain California residents have a right to opt-out of that sale. We do not, and do not intend to, sell the Personal Information of California residents and do not have actual knowledge that we sell the Personal Information of consumers under 16 years old.
Businesses may not, and we do not, discriminate against you for exercising any CCPA rights, such as the access and deletion rights described above.
Other Data Protection Rights
Subject to applicable data protection laws, you may have the right to access, update, and correct inaccuracies in your Personal Information. Please send such requests to firstname.lastname@example.org. We may request certain Personal Information for the purposes of verifying the identity of the individual seeking access to their Personal Information.
7. Security and Retention
We take commercially reasonable efforts to protect against unauthorized access to or use of your Personal Information. For example, the Site uses SSL or TLS encryption for security reasons and for the protection of the transmission of confidential content, such as the inquiries sent to us through the Site. Nevertheless, no security system is impenetrable. We cannot guarantee that information that users of the Site transmit or otherwise supply will be totally secure.
Personal Information Retention
We retain the Personal Information that we collect where we have an legitimate business need to do so, such as, for example, to provide the Site or related services, maintain our records, or to comply with an applicable legal requirement.
8. With Whom Do We Share Information That We Collect?
As rankingCoach grows and develops our business, it is possible that its corporate structure or organization might change or that it might merge or otherwise combine with, or that it or portions of its business might be acquired by, another company. In any such transactions, customer information generally is, and should be expected to be, one of the transferred business assets. Also, if any bankruptcy, liquidation or reorganization proceeding is brought by or against us, your information may be considered a company asset that may be sold or transferred to third parties.
The Site is intended for a general audience and is not intended for use or viewing by children under 13 years of age. Consistent with the Children’s Online Privacy Protection Act, we do not knowingly collect information from or about children or sell products to children under the age of 13.
10. Visiting The System From Outside The United States
If you are visiting the System, or any part thereof, from outside of the United States, please be aware that your information may be transferred to, stored or processed in the United States. The data protection and other laws of the United States and other countries might not be as comprehensive as those in your country, but please be assured that we take steps to protect your privacy.
12. Contact Us: